푸라닭

ABOUT PURADAK

Chicken, it becomes a cuisine. Puradak Chicken.
Puradak is a brand created by combining the two words of ‘PURA (pure) + Dak (chicken)’, which means a willingness to serve customers by cooking the best chicken with an honest and pure heart.

Brand Symbol

symbol

Brand Color

  • Gentle Black
  • Antique Gold
  • Pure White
  • Cool Silver
PURA
Means ‘Pure’ in Spanish
DAK
Means ‘Chicken’ in Korean
CHICKEN
A brand making the best chicken dishes
DIAMOND
Symbolizing purity, transparency and solidity

The Symbol of Puradak captures implicitly identity and core value. It is a shape of diamond symbolizing purity and solidity viewed from above, which means to take a new leap forward with a solid identity as a foothold while meeting customer needs from a three-dimensional and diversified perspective.

WHY PURADAK

MENU

PACKAGES

COOKING METHODS

  • Chicken, it becomes a cuisine.
    We have developed the most unique chicken in Korea as an item of most common chicken through Puradak Chicken’s continuous R&D, sauce development for standardization of taste, and product quality evaluation.
    Now, we are growing into the most influential chicken brand in the global market through differentiated chicken dishes with balanced tastes, nutrition, and even visual beauty.
    • OH, LOLLY DAY!

      OH, LOLLY DAY!

    • PURA-DUCT MINIONS

      PURA-DUCT
      MINIONS

    • COCA-COLA COLLABORATION

      COCA-COLA
      COLLABORATION

    • HOLYHAEIN v2

      HOLYHAEIN v2

    • AUTUMN, NEW-TRO

      AUTUMN,
      NEW-TRO

    • RUSSIA WORLDCUP CELEBRATE

      RUSSIA WORLDCUP
      CELEBRATE

    • PINK

      PINK

    • NEW YEAR

      NEW YEAR

    All chicken dishes of Puradak provides with our unique packaging boxes and dust bags which further enhances and emphasizes our brand image of luxury.
    By differentiating the packaging with dust bag out of uncharacteristic packaging such as conventional paper bags and plastic, we deliver the dishes of Puradak with more value.
    • step01

      STEP 1

      Remove the oil and leave only softness by roasting in BAKE_Oven!

    • step02

      STEP 2

      FRY_Moist on the inside, crispy on the outside! Deep-fried in clean oil for a light texture!

    • step03

      STEP 3

      SPECIAL SAUCES & TOPPINGS

    The oven fried recipe is a new concept chicken recipe by combining roasting in an oven at
    210℃ and frying in oil give a crispy texture, which has been researched for a long time.

PURADAK BUSINESS

In-/Exterior

  • business_kor01
  • business_kor02
  • business_kor02
  • business_kor02
  • business_kor02
  • business_kor02
  • business01

    Puradak Hong Kong 1st Store,
    Tseung Kwan O

  • business02

    Puradak Hong Kong 2nd Store,
    Tsim Sha Tsui

  • Puradak Philippines 1st store, Coming soon

  • Puradak Thailand 1st Store, Bandthat Thong

  • Puradak Thailand 1st Store, Bandthat Thong

  • Puradak USA 1st store, Coming soon

PURADAK builds a global network of cooperation and strengthens global partnerships daily.
Since opening our first global store in HK, we have grown and expanded further in the global market.

MASTER FRANCHISE

  • Global Puradak Chicken
    With global spread of Korean culture Puradak Chicken intends to spread Korean chicken culture to the world and is looking for overseas business partners to grow into a global brand.
    Criteria for master franchise partner
    1. Proven performances in the food service industry
    2. Ability to finance the investment requirements
    3. Securing infrastructure for food service business
    4. Passion and knowledge for food service industry
    Preparation of Master Franchise
    BudgetDifferent by country and contract period
    LanguageEnglish
    Durationabout 1 year
  • Master Franchise Procedure

    • STEP 1

      franchise01

      Submission of application for franchise

    • STEP 2

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      Market research and determination on suitability

    • STEP 3

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      Conclusion of NDA

    • STEP 4

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      Confirmation of Business Plan and corporate-related documents

    • STEP 5

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      Conclusion of LOI

    • STEP 6

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      Conclusion of MOU

    • STEP 7

      franchise07

      Conclusion of MF Contract

    • STEP 8

      franchise08

      Global opening

APPLICATION

To Become a Puradak Global Partner, please complete the application form below.